Ethos Groceries and Countercultural Appetites: Consuming Memory in Whole Foods' Brand Utopia

Ethos groceries and countercultural appetites: consuming memory in Whole Foods' brand utopia.

Ethos in Sound Design for Brand Advertisement

Traditionally advertising has aimed to influence purchasing by affecting beliefs about the consequences of consuming a product. With the rise of brand marketing, the focus shifted from products to brands viewed as symbolic universes endowed with values and meanings that circulate in the imagination of a society. The paper explores the use of sound in syncretic multimodal advertising product as ...

Brand Suicide? Memory and Liking of Negative Brand Names.

Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are currently unknown. Three studies investigated the effects of negative brand name valence on brand name memory and liking of a branded product. Study 1 demonstrates that relative to non-negative brand names, negative brand names ...

Gamma groceries.

1Centre Leon Berard, 28, rue Laennec 69008 Lyon, Cedex 2; 2Institut Curie, 26, rue d'Ulm, 75231 Paris, Cdex 05; 3Hopital Louis Mourier, 178, rue des Renouillers, 92700 Colombes; 4Institut Paoli-Calmettes, 232, Bd Ste Marguerite, 13273 Marseille; 'H6pital St Antoine, 184, rue du Fg St Antoine, 75571 Paris, Cedex 12; 6H6pital Henri Mondor, 51, Avenue Delattre de Tassigny, 94000 Creteil; 7CHU de N...

Mutualists endow certain appetites

SCIENCE sciencemag.org However, mechanisms are also needed to block expression of genes that specify other cell lineages. Kim et al. identified such a mechanism in the Drosophila male germ line. A multiple–zinc finger protein and a chromatin remodeler were found to act together to block transcription from cryptic promoters. These factors prevented aberrant gene expression and enabled proper dif...